Fuelled by the advent of COVID-19, business and communication in 2020 has, until now been strictly virtual. Irrespective of COVID’s effects on communication, we are now often ‘seen’ online before we meet in person, and even more often we are connecting online after meeting. It’s an understatement to say we now almost all exist online—be it personal or professional in nature—from LinkedIn to Instagram, your website bio and online résumé; not to mention the fact that you’re increasingly likely to be found woven throughout the endless tapestry of a Google image search. The picture you use to represent yourself is important: it’s essentially the online equivalent of a first impression, which is why having a well taken, professional portrait to hand can prove a valuable resource.
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The picture you use to represent yourself is important; it’s essentially the online equivalent of a first impression.
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Who’s looking? In business, it’s likely to be future collaborators; your next employer or employee, as well as potential clients and competitors who will chance upon/ search for/ peruse and/ or make decisions based on your digital presence. It’s not unrealistic to suggest that you will interact more virtually than in person in the months going forward, and so considering the image you use to represent yourself is not something to be overlooked. Whether your presence online is quiet or prolific, a strong portrait can evoke a multitude of nuanced attributes that define who you are, your business experience and character–things that can’t be written on an online profile or communicated through words. It can impart a sense of how established you are and the experienced you carry. A good portrait will promote trust, high esteem and set the tone for the kind of business you do; a clean and well taken image suggests that you pay attention to detail, and that you’re organised. Alas, a great portrait can mean the difference between looking like an authority in one’s field, or a tourist in another man’s trenches.